Great linen sheets are the perfect way to cap off a relaxing bath experience. However, sustainable towels have long-suffered a certain (not entirely untrue) reputation of being stiff and scratchy. That’s why we at Sömn Home are proud to announce our new collection of game-changing, eco-friendly Japanese bath towels Bath Towels Made in Japan Get ready for a luxurious tactile experience. All the towels in our new collection are exclusively crafted from environmentally friendly, all-natural fibers. The collection, which launches in October, will kick off with two towel finishes—the ultra-Plush Eco Cotton Towel and the silky-smooth Eco Cotton Bamboo Towel. For educated consumers looking for lifestyle products that protect the environment and your skin, these towels are not only overwhelming sensuous but absorbent and long lasting, all at the same time. Plush Eco Cotton Bath Towels For lovers of sumptuous comfort, the 100% organic cotton make-up of the Plush Eco Cotton Towel wraps bathers in a vast and fluffy embrace. Crafted in Japan by a certified Imabari towel producer, these linens offer a deep pile fluffiness, without compromising softness. Non-toxic and safe, even for sensitive baby skin, the organic material reaches right to the edges, offering bathers the ultimate wipe down experience. Cotton Bath Towel Features: Deep Plush Pile yields a fluffy thickness Supremely Soft created from super-clean, finely spun yarn High Absorbency fibers effectively dry the skin and hair Refined Craftsmanship offers long-lasting beauty and durability OEKO-TEX Standard Class 1 certified (safe for babies) Eco-Friendly manufacturing in a wind-powered facility Eco Cotton Bamboo Towels If sensationally smooth is your go-to preference, our Organic Eco Cotton Bamboo Towel is straight-up indulgent. Also crafted by our Japanese towel producer, these towels feature offer an organic blend of 63% cotton and 37% bamboo-made Rayon for an unbeatable combination of silkiness and toughness. Absorbent fibers effectively whisk water away while the silky texture reduces harmful friction on the hair and skin. The lightweight material is also quick drying, making it perfect more small bathrooms where airflow is an issue. Bamboo Bath Towel Features: Organic Cotton/Bamboo blend is absorbent and quick-drying Silky Finish provides supreme softness for delicate skin and hair Hardwearing Yarns retain their shape and beauty for years OEKO-TEX standard Class 1 certified (safe for babies) Eco-Friendly manufacturing in a wind-powered facility At Sömn, we take sustainability seriously. Our commitment to the environment is maintained through all stages of production, from sowing cotton seeds to manufacturing, shipping and packaging of the finished product. Our sustainable collection is manufactured at a Japanese factory that relies on 100% wind-generated electricity. Final dying takes place at a facility in Saijo City, Ehime, the spring water capital of Japan, which is famous for their high-quality, metal free dyes. Like our partners, we believe organic is more than a process. It’s an ideology that encompasses the relationships we build and the choices we make. For us, organic is an approach that’s woven into our company philosophy—as well as our new collection of sustainably made luxury bath linens. We hope you love them.