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Pillow Talk: Sömn Launches Stylish New Textured Shams

Over the past year, texture has become the hot new trend in the fashion and beauty industries. We knew it would only be a matter of time before it spilled over into home design. In the spirit of all things new and fresh, this spring, we're proud to expand our Linen Bedding Collection with two new products: the elegant Linen Waffle Pillow Sham Cover, available in Sky and Optic White, and the Lemon Battenberg Pillow Sham Cover.

Textured fabric is sensuously tactile. While the added dimension may be a nod to the maximalism trend taking root globally, the hype around texture revolves around its versatility. It can effectively reflect minimal and maximal aesthetics depending on its use. The intricacies of texture are often easy to overlook, but in the bedroom, it's a subtle aesthetic that weaves its way in naturally among duvets, coverlets, and blankets. It's unexpected without being overbearing—and that's what makes these new linen pillow shams so appealing.

Like our full linen bedding collection, we made these shams sophisticated without sacrificing functionality. Our Linen Pillow Sham Covers add a timeless elegance with a soft, breathable weave that promotes airflow, wicking away sweat and regulating temperature to keep sleepers resting soundly. The Oeko-Tex label also certifies these shams as a safe, chemical-free option that's healthier for the environment—and your body.

Beyond good sleep hygiene, there's recently been a lot of talk about the impact of pillowcases on beauty and wellness. Many of us have clued in that synthetic materials treated with chemicals can compromise the health of our hair and skin.

Pure linen fabric wicks away moisture that can weigh down strands, contributing to an oily scalp. Its soft and gentle texture reduces friction, helping to prevent wrinkles and keeping individual hair shafts smooth and strong. As a temperature-regulating fabric, sleeping on linen can prevent excessive perspiration, which can clog pores, leading to breakouts. It's airy and breathable, contributing to a pleasant microclimate that helps maintain a healthy pH of the hair and skin.

Experience the beauty and comfort of our planet-friendly, ethically sourced, small-batch textured linen pillow shams. With sustainability-driven design that demonstrates exceptional craftsmanship and attention to detail, these additions are true to our vision of creating wellness-centric textiles driven that are by practicality without sacrificing aesthetics or character.

Combine these textured pillow shams differently by layering tones or creating eye-catching visual contrast. Either way, texture conveys a subtly vintage feeling, effortlessly transforming the bed into a centrepiece and focal point of the room.



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