Embrace warmth, pure and simple

Do you dream of a cozy life? Cozycore isn't just a trend; it's a movement growing in popularity in the home and lifestyle segments, making this the perfect time to launch our Lana Wool Throw, a luxurious blanket inspired by nature, coziness, and style.

Cozycore is about indulging the need to hunker down. In the chilly winter, embracing the persona of sleepy puppy rather than gym bunny is much more appealing. Cozycore leans into that. Rather than dusting off the yoga mats and juicing when Jan 1st rolls around, cozycore encourages us to indulge—to wrap ourselves in luxurious textiles away from the icy cold and darkness, surrounded by loved ones and objects that fill us with warmth and comfort.

If this sounds familiar, you may have already heard about the Danish concept of hygge. Like hygge, cozycore seemingly captures the essence of the holidays—another reason we're so pleased to launch in the season of giving.

For anyone looking for refined and purposeful gift ideas, the Lana Wool Throw pulls double duty as a beautiful throw or a sophisticated twin-size bedcover. Bedspreads are also available. Crafted in Peru from gorgeous, traceable alpaca wool, Lana exudes timeless design and durable texture—it's engineered for the softest quality. Its warm elegance effortlessly captures the essence of cozycore, with its snug blanket aesthetic in soft textures and nature-inspired palettes like Chocolate, Cream, and Gray.

As a trend, cozycore teaches us to invite the winter in. Rather than simply surviving the season, we learn to thrive, embracing elements like cocoa, cozy gaming nights, blankets, candlelight, and maybe even heated exercise classes as mechanisms that allow us to engage with the season mindfully, even joyously. 

Put simply, cozycore is about embracing the artfully curated, cozy life.

With the world in turmoil and mental health at the forefront of wellbeing, it's no surprise to see so many marketable ideas promising to unlock the secrets to a wellness-inspired lifestyle. However, all the practices boil down to a few simple ideas:

• Slow down.
• Take time when you need it.
• Embrace the pleasures of warmth and relaxed coziness. 

Whether you call it wintering, cozycore, or hygge, in 2025, why not try swapping the pressure of New Year resolutions with the prospect of creating a cozy and comfortable lifestyle for yourself and loved ones?

Pass over the blankets and light the candles. Growth and renewal can wait till spring.