As Pride Month wraps up in Vancouver and we prepare to launch our fall collection, we reflect on how fashion and design are evolving to meet changing expectations.
Our new collection includes two new bathrobes, a few living pieces, and two exciting new bedding shades frequently requested by clients. However, we’re most excited to expand our capsule collection of gender-neutral loungewear with long variants of our popular short-sleeve and shorts linen PJ collection in Lake Blue and a beautiful new shade we call Oatmeal.
As part of our premium sleep and loungewear collection, the new style is similar to our Linen Short Sleeve Shirt with the same collar, details and fit. Like our previous set, this design combines environmental awareness, minimalism, and exceptional value with construction of impeccable quality. You’ll relish the delicious feeling of crisp linen on your skin as you sleep or spend the day casually around the home. Both garments are cut generously, with a beautiful colour and drape that embraces different body shapes and types—finished with handsome coconut buttons on the top and bottoms with a comfy elastic drawstring waist with roomy back and side pockets.
To go beyond the binary and embrace size inclusion, we worked to create fluid, appealing designs that could be comfortably embraced by anyone, including groups outside LGBTQIA+ (lesbian, gay, bisexual, transgender, queer, intersex or asexual).
Our society has become much more inclusive. Like gender-neutral language, we believe inclusive design also helps to raise awareness, with impacts that extend beyond the world of interior design and fashion. In a survey by Queer Design Count, 40 percent of respondents said that, on at least one occasion, they had had to point out to colleagues that their concepts excluded the LGBTQIA+ community.
As fashion and design continue to evolve, we’ve seen Generation Z, in particular, embrace non-binary fashion. Moreover, these trends seem to be solidifying as fashion houses like Hood by Air, J.W. Anderson, and Gucci have all released collections designated as unisex, a term coined in the 1960s for garments intended to be worn by either sex.
It’s not just about the aesthetics either. Preference for comfort is one of the prominent trends driving the popularity of gender-fluid clothing. Feminine clothing has historically been fitted, sometimes to the point of being constricting and uncomfortable to wear. More people today seem inclined to seek out more comfortable clothes, even if it means resorting to fits and silhouettes more traditionally associated with masculine clothing.
When we released our first collection of genderless loungewear last spring, the whole collection sold out in a few weeks. We were inspired to create designs that were neither feminine nor masculine, in fabrics, shapes, and colours that could be worn by people who identify as any gender—or none at all.
As fast fashion continues to lose traction, we see more shoppers gravitating towards sustainable, ethically sourced apparel. Even if costs are higher, consumers are interested in small-batch garments that offer beauty, durability, and versatility. Designed, cut, and sewn in Vancouver, our 100% linen fabrics are produced in Europe from traceable and Oeko Tex-certified partner and woven specifically for our Premium Sleep and Loungewear Collection.
With the size inclusion movement and trans and non-binary issues sitting at the forefront of social conversation, we predict more brands will launch products with unisex appeal.
Through inclusive design that embraces diversity and sustainability and foster constructive conversation, we think it’s possible to achieve greater success through products that take the experiences and ideas of diverse people into account.
We hope you enjoy our new collection, launching in late September.