Join Our Team
Current Opportunity
Position: Creative Growth Marketer
Location: Vancouver, BC, Canada
Type: Flexible - We’re open to contract, part-time, or full-time arrangements based on your experience and how you align with our team.
Who We Are
At Sömn, we believe the way you rest and the environment you create around you can transform your life. Rooted in the natural beauty of the West Coast, we design sustainable, luxurious bedding that inspires restful living and mindful recovery.
We’re on a mission to grow Sömn into a household name, and we’re looking for a Creative Growth Marketer to join our small but mighty team. This is a unique opportunity to bring your creative vision and strategic thinking to a role where you’ll drive exponential growth through innovative campaigns, content creation, and customer engagement.
If you’re a self-starter who loves experimenting with bold ideas, thrives on creating fun, engaging content, and understands how to connect with audiences in fresh and meaningful ways, this role is for you.
Your Mission
To craft and execute innovative marketing strategies that inspire and connect with our audience, drive engagement, and elevate the Sömn brand. Your work will play a key role in our growth journey, spanning content creation, influencer partnerships, email marketing, and customer retention initiatives.
In this fast-paced, entrepreneurial role, you’ll have the freedom to test new ideas, collaborate with like-minded brands, and take Sömn to new heights.
What You’ll Do
Creative Content Creation
- Create scroll-stopping photo and video content for Instagram, Threads, Pinterest, and other emerging platforms.
- Lead content ideation and execution across social media channels, weaving Sömn’s story into every post and campaign.
- Capture and edit visuals that reflect Sömn’s aesthetic, connecting with audiences through authenticity and creativity.
- Stay ahead of social media trends, experimenting with new formats and strategies to engage and grow our audience.
Influencer Partnerships & Brand Collaborations
- Build and nurture relationships with influencers, ambassadors, and like-minded brands who align with Sömn’s mission and values.
- Strategize and execute influencer campaigns that showcase Sömn’s products and resonate with their audiences.
- Collaborate with partners on co-branded campaigns, giveaways, and other initiatives that elevate brand awareness.
- Track and evaluate the impact of collaborations, ensuring measurable outcomes and long-term relationships.
Email Marketing & CRM
- Develop and execute email marketing campaigns that resonate with our audience, drive sales, and foster loyalty.
- Work with CRM tools like Klaviyo to manage and segment customer data, personalizing content to enhance the customer journey.
- Optimize email performance by tracking open rates, click-through rates, and conversions to refine strategies.
Growth-Focused Strategies
- Collaborate on loyalty and referral programs to increase customer retention and lifetime value.
- Support PR efforts, including creating press kits and materials that showcase Sömn’s story and products.
- Experiment with innovative growth strategies to elevate Sömn’s presence in the DTC space.
Performance Analysis & Optimization
- Track content performance across social media and email channels, using insights to guide future campaigns.
- Leverage tools like Shopify Analytics and Google Analytics to monitor growth metrics and refine strategies for maximum impact.
Web & Campaign Support
- Partner with the team to ensure website content (landing pages, product descriptions, and CTAs) is engaging, optimized, and aligned with our brand voice.
- Assist with campaign development for product launches, seasonal promotions, and collaborations.
Who You Are
- 3-5 years of experience in content creation, digital marketing, or a similar role within a DTC brand or startup environment.
- A creative visionary with strong photo and video creation skills (including editing).
- A natural storyteller with excellent writing skills, able to craft compelling content across email, social media, and web platforms.
- Highly organized and self-motivated, with a "roll-up-your-sleeves" attitude.
- A strategic thinker who’s not afraid to experiment, fail fast, and pivot based on results.
- Experienced in building and managing influencer collaborations and partnerships with like-minded brands.
- Proficient in tools like Klaviyo, Shopify, Canva, and Adobe Creative Suite.
- Passionate about sustainability, mindful living, and creating meaningful connections with audiences.
Why Join Sömn?
- Be part of a close-knit team that values creativity, authenticity, and innovation.
- Shape the future of a growing brand, where your ideas and contributions have a direct impact.
- Enjoy creative freedom in a collaborative, supportive environment.
- Opportunity to grow into a leadership role as Sömn expands.
✨ Ready to Create Something Extraordinary?
If you’re excited to help Sömn grow while crafting beautiful, engaging content and collaborating with others to tell our story, we’d love to hear from you.
How to Apply:
Please send your resume, portfolio (including examples of Instagram, Pinterest, and Threads content you’ve created), and a brief cover letter explaining why you’re the perfect fit for this role to julie@somnhome.com.