Resting Well Is a Journey.
Let Us Be Where It Begins.
OUR Mission
We believe everyone deserves to feel good at home—with linens that are kind to both people and the planet.
Julie & Fredrik
Co-Founders
Our Journey
Before 2017
It all began with a simple question.
In our modest Vancouver shop, customers often asked, “Do you have more linen products—like this?”
At the time, beautifully made linen was rare in Canada. We began importing select pieces from trusted European makers in Sweden, France, and beyond—an ode to Fredrik’s heritage and our deep love for natural fibers made with intention.
We soon felt the need to go further. Quietly, behind the scenes, we began developing our own fabric—spending two years testing materials and building direct relationships with ethical flax producers in Europe. We weren’t trying to reinvent linen—just reconnect it to the quality and care it once stood for.
2017
Linen was trending—
but quality disappeared.
As linen exploded in popularity, the market filled with harsh, synthetic blends. We knew there had to be a better way. That year, we launched Sömn as a small in-house bedding line within our home decor store. It wasn’t advertised—just something special for the people in our local community.
2018
Our first collection sold out in weeks.
The response was beyond what we expected. We knew then that we had tapped into something deeper than bedding—people were seeking home textiles that felt as good as they looked, and that reflected their values. From there, we continued designing with care and purpose.
2019
We chose to pause
After a decade of hands-on work, we made the difficult decision to close our shops. While there were many reasons, the core was Julie’s health—something not many knew, it was quietly impacting her ability to sustain a quality life. We weren’t sure if Sömn would return, but it felt like the right time to reflect and reset.
2020–2021
Something unexpected happened.
As the world shut down, old customers began finding us again: “Do you have more of that linen bedding?” We had nothing in stock—but their enthusiasm sparked something.
We produced a small batch, with a six-month waitlist. That humble return became the quiet beginning of our next chapter.
2022
A two-week popup turned into two years.
To serve our local community (and move pickups off our porch!), we opened a temporary storefront. But it didn’t stay temporary. In-person connection brought back the joy we missed—and reminded us why we started this journey in the first place.
That same year, we heard from a customer struggling with a sleep disorder. Our bedding helped her rest again—this reaffirmed our mission: real people, real needs, real impact.
2023
Listening led us forward.
Over the years, customers encouraged us to expand beyond the bed. “We want to wear this feeling, too,” they said. That led to the launch of our first made-in-Canada loungewear collection—soft, seasonless, and rooted in the same comfort-driven values as our sheets.
We also began offering duvets and inserts to complete the Sömn sleep experience—because rest should be seamless.
2024
A wellness-driven evolution.
This season of life brought deep personal challenges. Julie stepped back to heal and care for herself. In that space, wellness became not just a value—but a necessity. It shaped how we approached the brand, inspired us to write educational content on rest, mental health, and healing, and deepened our commitment to serving others on their wellness journeys.
Through it all, Sömn continued to grow—organically, proving the strength of what we’ve built together.
Today
Small by Intention.
We remain small by choice—so we can stay nimble, stay present, and stay true to what matters: making textiles with integrity, listening to our community, and living well without compromise.
From helping a customer through chemotherapy in our early days, to supporting others with sensitive skin, stress, or sleep struggles—this has never been just about products. It's about people. About creating goods that feel like they were made for you, not despite you.
You don’t need more—just better.
And you don’t have to go it alone. We’re here to help you feel at home—in your body, your bed, and your life.
Our Philosophy
At Sömn, we believe wellness begins with rest—and rest begins at home.
We don’t follow trends or chase mass production. Instead, we work slowly, intentionally, and in close connection with the people who make, use, and care for our products. Our materials are rooted in heritage, not hype. We haven’t reinvented linen—we’ve simply brought it forward with integrity, using time-honoured methods and modern standards.
We listen deeply: to our customers, to our team, and to our own bodies. Your feedback has shaped our path—from bedding to loungewear, from porch pickups to a full store. You’ve reminded us that good design is not just about how something looks, but how it makes you feel.
We’re not perfect, and we’re not trying to be. But we show up every day with intention, creating products that support your well-being—physically, mentally, and emotionally. Because we’re human, too. And we’re on this journey with you.
Textiles you can trust