From Dec 10th to 18th, 10% of proceeds from the sustainable bath towel collection will be donated to a deserving charity—help us to choose and spread some holiday cheer.
A whimsical wintery start to the holiday season marked a new milestone for all of us at Sömn Home. Last week, we launched our Luxury Linen Bath Towel Collection. As part of the holidays, we wanted to celebrate by giving back. That's why from Dec 10th-18th, we'll be donating 10% of proceeds from the entire bath collection, matching the value with an in-kind gift, and sending it all to a deserving charity—and we want you to help us choose.
Like Sömn's full collection of sustainable home textiles, our new Luxury Linen Bath Towels build on the trend of mindful minimalism. These towels play up what's essential—organic shapes, luxe fabrics, and soft colours. They are streamlined and cozy, meant to imbue bathrooms with an inviting airiness, even in smaller spaces. Through clean design and understated colours, they create a calming ambiance, like all the best spa spaces.
Of course, turning a trip to the bathroom into a mini-escape where the hustle-bustle of daily life can be forgotten—if for a moment—doesn't just happen. It takes intention. As a superb fabric that's durable, quick drying and anti-bacterial, linen became the inspiration for our collection. By crafting linen into supple terry loops, these towels elevate washing and drying thanks to a softly textured finish that gently exfoliates on the go.
To create a truly differentiated collection, every linen bath towel, hand towel, and wash cloth in our new collection is finished with a slew of delightful details—rounded corners and a contrasting neutral-coloured hem for a look that's elegant yet uncluttered. They're perfect for the Scandi-style bathrooms that feature floating vanities, handleless drawers, glass showers, and free-standing tubs where the philosophy is painstaking detail on beautiful essentials made to last. Minimalism is also reflected in colour choice: cream and natural. These shades effortlessly complement pale woods, marble, ceramic, and natural stone, allowing you to layer up muted, earthy colours for a look that's soft—never spartan.
Like all Sömn products, sustainably is always top of mind. Our Linen Bath Towels are designed in Vancouver, created in Europe, close to the Baltic Sea, where the cold climate has allowed locals to cultivate an extra durable strain of flax—once used by the Vikings to create fabric. As expected, these towels are durable, resilient to washing and drying, which helps make them softer, more supple over time.
While pre-washing is part of our finishing process, we wanted to keep a bit of toughness to maintain that feel-good rub that gets the blood circulating after a good, hot wash. Made to last, these towels are investment pieces. Crafted from a material that's sustainable, non-toxic, anti-bacterial and extra absorbent—for a clean body and healthy home, manufactured in ways that minimize harm to our planet. Always.
To celebrate the holiday launch of our new linen bath towels, hand towels, and wash cloths from Dec 10th to 18th, we'll be donating 10% of sale proceeds from our entire bath towel collection and matching the total value with an in-kind gift for a little extra comfort and warmth this season. If you know a charity doing outstanding work, nominate them before Dec 18th. Please send us an email or Instagram DM--we'll be sure to check them out.
We wish you a happy, healthy start to a holiday season free of hang-ups, with the exception of our luxurious linen bath towel collection, of course.